Plan your posts before anything goes live.
Build carousels, frames and captions
around the whole grid.
See the whole feed first, then shape every post down to the caption and crop.
A glance down the grid tells you what each post is and how far along it is.
Add photos, text, frames or grid blocks, adjust the background and reorder layers, then share the finished canvas. Start from a single-photo frame, a multi-photo Grid or a nine-tile block, then drag each photo where you want it before you fine-tune the post.
On supported iPhones, use on-device intelligence to shape a caption in your tone, then auto-copy into Instagram when you're ready to post.
Grouped around the way photographers work: plan the grid, compose the post, then keep track of what's ready to publish.
A separate grid for every account, season or launch.
Reserve future tiles with solid colours while a shoot is still in progress.
Turn finished photos into tone blocks to check the balance at a glance.
Compose several shots into one finished post.
Build and reorder multi-slide posts.
Wrap any photo in a border, in any colour you like.
See the post sitting in a real Instagram feed.
Know which posts still need words before publishing.
Mark what's live, see what's still to come.
Subscription tools are built for calendars, teams and reports. Swatch stays focused on the visual work of composing a feed.
Early users on planning their feeds with Swatch.
I used to post one photo and hope the grid still worked. Now the whole month is laid out before anything goes live.
Being able to quickly add placeholders one after the other is so good. I block out a whole shoot in colour before I've taken a single frame.
No account, no subscription, and my photos never leave my phone. It does the one thing I needed and nothing else.
All Pro tools unlock together.
The things photographers ask before they swatch.
Do I need an Instagram login?
No. Swatch never connects to Instagram. You plan privately, then post from the Instagram app yourself when you're ready.
Does the grid match Instagram's real proportions?
Yes. Tiles use Instagram's current 3:4 portrait crop, so the grid you plan is the grid your profile shows. Reels and carousels sit in the same grid, so nothing shifts once you post.
What happens to my free grid if I don't upgrade?
Nothing. Your first grid stays yours, free, on your device. Pro adds more grids and accounts, Grids and Frames, seamless Panoramas and AI captions.
Is it really a one-time payment?
Yes. $9.99 once unlocks Pro for good, including offline. No subscription, no renewals, no surprise charges.